Never underestimate the power of zero, it’s a great number to hop on: Bhavik Mehta, Founder & Brand Chief of Thinkinbirds Communications, shares his entrepreneurial journey, the importance of being flexible, understanding the concept of branding, and more.
Mehta began his career as a marketing faculty, and his fascination with branding led him to help his old students with marketing plans in their respective businesses and jobs. This experience showed him the absence of creative branding solutions, which led to the incorporation of Thinkin’ Birds. Mehta learned from his father that if you brand it, you will sell it, and that’s how he connected the dots. His first team comprised his students, and now Thinkin’ Birds has grown into a team of 32 creative people.
The core business proposition of Thinkinbirds is to deliver the amalgamation of creativity, innovation, and delivery to its clients, which is highly focused on providing a good value proposition while keeping in mind customer pain points and tension plots. Mehta believes that creative agencies that adapt to new trends and technologies succeed, which requires an openness to learning and experimenting with new approaches, as well as the ability to pivot quickly when necessary.
In 2023, Mehta sees the Thinkinbirds ecosystem progressing by adapting to the growing demand for sustainability and environmental responsibility. Businesses that show a commitment to sustainability will succeed as consumers become more environmentally conscious. Digital technologies, especially AI and VR, are also growing, and as these technologies get better and easier to use, they will give creative agencies new ways to come up with new ideas and give their clients unique experiences.
Mehta acknowledges that digitization has enabled them to work anywhere, from anywhere, and also get business globally from anywhere. It has also helped in increasing their work efficiency multifold. Every business that believes in the concept of branding is Thinkin’ Birds’ target group. Mehta and his team always aim to onboard high-value brands as their aspirational goal, and they also focus on small businesses seeking to scale and how their services can help them achieve the same.
The challenges Mehta faced in his start-up journey included finding the right mentor and developing a team of leaders. He worked on developing leadership intent in his team and the soft skills they need to bring their A-game on. Mehta’s message for budding entrepreneurs is to always start with the end in mind, never underestimate the power of zero, and have the right intention and a little sense of profitability, which will take them a long way.
Can you share some insights on the importance of branding and how Thinkin’ Birds approaches it?
Branding is the process of creating a unique image or identity for a product, service, or organization. It’s about creating a perception in the mind of consumers about what you stand for, what your values are, and what you represent. Branding is not just about a logo or a tagline, it’s about the whole experience a customer has with your brand.
At ThinkinBirds, we believe that branding is critical for businesses of all sizes, and it is the foundation of any marketing plan. Our approach is to create a unique brand identity that resonates with our client’s target audience. We take a holistic approach to branding, considering everything from the brand name, logo, and visual identity to the brand messaging, tone of voice, and overall brand experience.
We work with our clients to develop a deep understanding of their business and their customers, which allows us to create a brand that truly resonates with their target audience. Our goal is to create a brand that is memorable, unique, and stands out in a crowded marketplace.
We also believe that branding is an ongoing process, and it requires constant attention and refinement. As a result, we work closely with our clients to ensure that their brand remains relevant and impactful over time.
Can you talk about a project that you’re particularly proud of and why?
One of the projects that we’re particularly proud of is the rebranding of a well-known clothing brand. The brand had been around for several years and had a loyal following, but they were struggling to grow their customer base and stand out in a crowded marketplace.
We worked with the brand to create a new visual identity, including a new logo and brand messaging. We also helped them to develop a new brand strategy that focused on their unique selling proposition and their target audience.
The rebranding was a huge success, and the brand saw a significant increase in sales and customer engagement. The new brand identity helped the brand to stand out in a crowded marketplace and resonate with their target audience.
What are your future plans for Thinkinbirds?
Our goal for the future is to continue to grow and expand our business while maintaining our commitment to delivering innovative, creative, and effective branding solutions for our clients. We plan to expand our services to new markets and industries, and to continue to stay ahead of the latest trends and technologies.
We also plan to continue to invest in our team and our culture, as we believe that our people are the key to our success. We will continue to develop our team’s leadership skills and provide them with the tools and resources they need to succeed.
Finally, we plan to continue to focus on sustainability and environmental responsibility, both in our own business practices and in the branding solutions we provide to our clients. We believe that businesses that show a commitment to sustainability will be the ones that succeed in the long term, and we plan to be at the forefront of this movement.
In conclusion, Bhavik Mehta’s entrepreneurial journey and the founding of Thinkin’ Birds Communications is a testament to the power of branding and the importance of creativity, innovation, and delivery in the world of marketing. Through his experiences, Bhavik has learned the value of flexibility, collaboration, and partnership, and he has built a successful business that delivers value to clients by focusing on their pain points and tension plots.
As Thinkinbirds continues to evolve and grow, it will undoubtedly face new challenges and opportunities, but with a commitment to sustainability, innovation, and creativity, it is well-positioned to stay ahead of the curve and continue to deliver outstanding branding solutions to its clients.